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THE INTERNET OF FASHIONABLE THINGS

· FashionTech, Internet of Things · , , , ,

title of blog post for Internet of Fashionable Things

Here’s the story of how Fashion and Tech will evolve into one, by killing Wearables:

Once upon a time, Tech wanted to be friends with Fashion, and Fashion said “but you ugly”. Tech then went and got a makeover, to which Fashion replied “you still ugly”. I hate to side with the Mean Girls but they’re right, let me show you what I mean:

Huge SmartWatch

Oogly wearables:

Ugly Wearable

Just look at these robots on the runway. I wasn’t there, but I’m sure they were walking like Robocop.

Robots replacing models

This one below actually looks normal, if George Lucas needs you on the next Star Wars set.

Be the next Star Trek character

Here’s my favourite…its probably coming out next year.

Wearable-technology

All this made Fashion feel that by being friends with the unattractive it would only bring down their status because truthfully Wearables are just not that wearable…in public at least. The only way this friendship would work is behind the scenes where neither are getting in each others way. Imagine if there was a way for this to happen and let Fashion do what Fashion does best and let Tech do what Tech does best.

The Birth of The Internet of Fashionable Things

Today is that day where Tech is not only completely hidden but very powerful. Introducing Authentic Or Not – microchips that are invisible in apparel and can communicate with smartphones without having to install any App or Program. Hovering a phone over a product or object unlocks unique digital content controlled by the brand. This FashionTech’s ability also includes encryption to solve the trillion dollar counterfeit problem brands face today: along with connecting brands with the owner of the garment and providing story-telling through unique digital experiences instantly from merchandise. For the first time Fashion Brands would know exactly who their customers around the world are (only when they opt-in), regardless of where the products were purchased. This big data play opens up unlimited opportunities for marketing and relevant up-selling.

IoT, FashionTech, Fashion and Technology

Authentic Or Not officially makes Internet of Fashionable Things a reality and simple for all Fashion Brands. The microchip does not need any battery source or require any charging ever. This means everyone’s privacy is respected and the microchip is only invoked when a phone is directly hovered over it.

The other reason Fashion and Tech never got along is because Tech never showers. Apparel needs to be washed and that’s one of the reasons it’s difficult to commercialize Wearables as part of everyday wear. However, Authentic Or Not microchips can withstand machine wash, dryer and dry cleaning. In other words, Tech is now clean and can shower with detergent…even bleach.

A Microchip that can be embedded into apparel

A Microchip that can be embedded into apparel

Tech innovation is so hot right now it has devoured every other industry over the past few years. More powerful and smarter than ever but knows its place around Fashion when it comes to aesthetics.

Lets end this blog with a romantic song below that makes it obvious Fashion and Tech are just meant to be.

Purpose of the song above is to emphasize the opportunities that can be created with both industries working together. Authentic Or Not’s patented technology makes it simple for any brand to digitize merchandise and provide VIP experiences that comes only with the product, all without impacting the look and feel.

We’re in touch with some of the leading fashion brands such as Chanel, LVMH, Kering, Ted Baker, Paco Rabanne, Vivienne Westwood…etc and they all have different takes on how this could be leveraged. What’s your take about Wearables shrinking and the birth of The Internet of Things for the Fashion Industry? Would love to hear everyone’s thoughts below.

#FashionTech #FashionInnovation #IOT #InternetOfFashion



INNOVATING IN THE FASHION INDUSTRY

· Fashion Innovation, FashionTech · , , , ,

How to innovating in the Fashion Industry

Embracing the Disruptions

Innovation has disrupted almost every industry with recent examples such as Uber with Taxis, Netflix with Videos, Airbnb with Hotels, and so on. There are few industries remaining that have yet to be disrupted. The Fashion Industry is certainly on its way to joining the list of those being disrupted. 3-D Printed clothing, Self-Healing fabric, AR/VR, IOT, and Wearables all have the potential to change the world of fashion. The evolution of clothing will eventually lead to clothing that talks and can interact with the owner in many ways.

IOT Evolution of clothing

 

Many companies have embraced change and have done a great job of not only keeping their customers but growing their customer base by adopting new consumer values for their Brands. However, it takes a certain vision to keep up with times. There are still many brands that are hesitant to embrace technology. The same can be said of some very intelligent people from generations past who failed to see the potential in these new innovations.

Here are some quotes by some very accomplished smart people:

1920 – Investor David Sarnoff, on the radio:

“The wireless music box has no imaginable commercial value. Who would pay for a message sent to nobody in particular?”

1916 – Charlie Chaplin on Theatres:

“The cinema is little more than a fad. It’s canned drama. What audiences really want to see is flesh and blood on the stage.”

1943 – IBM Chairman and CEO Thomas J. Watson On Computers:

“There is a world market for about five computers.”

1946 – 20th Century Fox CEO Darryl Zanuck On Television:

“Television won’t be able to hang on to any market it captures after six months. People will soon get tired of staring at a plywood box every night.”

 

These quotes are from successful and intelligent people who firmly believed in what they were saying, but were they truly visionary? There will be more quotes in the future from executives who are dismissive of new technologies and trends. Often times these individuals will be big players in their respective industries.

The wise have always said, “the only thing that is constant is change.” An argument could be made that it’s not constant, but rather it is accelerating at a rapid pace. Intel co-founder Gordon Moore noticed that the number of transistors per square inch on integrated circuits doubled every year since their invention. Innovation multiplying every year was coined as Moore’s Law on innovation. However, the number of transistors has slowed down due to physical limitations.

If I could recreate this law, I would say innovation comes in the form of a Bell curve to a particular area. And, of course, rename it as Beg’s Law.

fashion technology theory

It isn’t simple to figure out where we currently are on this curve. If it were, then most of the Fortune 500 companies over the past 30 years would still be around. According to IFS World, 70% of Fortune 500 companies no longer exist.

 

Fashion Innovation on a fast road

To not only thrive but survive in a hypercompetitive global environment and a world of accelerated change, companies need to add value as opposed to cutting costs.

This study in Built to Change by Edward Lawler and Christopher Worley also found that between 1973 and 1983, 35% of the top companies in the Fortune 1000 companies were new. However, in the next decade (1983 to 1993), the rate of replacement increased to 45%, and then jumped again to a whopping 60% between 1993 and 2003. If the current trend continues, over 70% of Fortune 1000 companies will turnover in ten years, and the turnover percentage will continue to increase. Although this statistic may invoke fear , what it should do is demonstrate the importance of capitalizing on change instead of fearing it.

innovation affects companies

 

The Fashion industry is one of the few industries that has yet to be truly disrupted by radical innovation. Technology and Fashion is meeting and intersecting in a big and disruptive way. By choosing not to move with the latest advances, luxury brands are effectively leaving the playing field open for more innovative companies to steal market share. Here are some examples: Farfetch, Shoptiques, InstantLuxe and TheRealReal (each host mini boutiques on a single online platform) could profit from luxury’s digital aversion. Authentic Or Not’s patented technology also has fashion brands thinking about different ways to connect with customers directly through their products and utilizing artificial intelligence. The merger of Net-a-Porter and Yoox is already creating a new luxury e-commerce superpower as well. Only fashion companies with true visionaries as leaders will see technology as an opportunity, rather than an expense.

The characteristic of great innovative brands is they see a space that others do not. Many companies have created positions such as the Chief Innovation Officer to ensure they continue to survive and thrive as industries change. Stretching those innovation muscles has become more important for brands today as the world turns faster than ever before.

Using Beg’s Law, where do you think the fashion technology industry is on the Bell Curve today?

#FashionInnovation #BusinessofFashion #FashionTechnology #FabricTechnology #ConnectedClothing

INSTANT PRODUCT AUTHENTICATION ENDS COUNTERFEITING

· FashionTech, Internet of Things, Product Authentication · , , , , , , ,

product authentication

Is the War against Counterfeiting Fair?

The counterfeiting industry accounts for over a trillion dollars and has massive implications to the luxury brands and communities all over the world. Almost everything gets counterfeited, such as baby formula, medicine, wine, luxury products, car parts, and even aircraft parts. Most remarkably, today’s current product authentication technology can halt this illegal trillion-dollar industry overnight. Instead, laws continue to be proposed for stricter punishments, like imprisonment for people caught selling counterfeit products.

At Authentic Or Not, we don’t feel this would be fair for certain folks in this complex crime chain. Almost always the folks selling counterfeit products on the streets and stores are not the true culprits making millions. These folks selling fake goods are just looking for quick cash and some help with their living conditions and to support a family. Imposing harsh punishments to them only hurts the poor, meanwhile the manufacturers, or brains behind the counterfeit schemes, continue to make millions without any consequences. The counterfeiters just find other distributors and sellers to continue to expand their operations.

The best way to hit counterfeiters is to outsmart them with anti-counterfeiting technologies. Far too often you see fashion brands using outdated methods like authentication cards or holograms that can be duplicated. Authentication cardThe customers need to hold onto these authentication cards forever to prove ownership and authenticity. The average customer would not be able to tell the difference between a genuine hologram and a fake hologram. Today, there is a much more effective solution making both the brand’s and customer’s lives simple.

Instant Product Authentication

Manufacturers should be investing in their global brand protection by incorporating anti-counterfeit technologies. Below is an example of how Authentic Or Not technology can stop counterfeiting. Invisible microchips stitched inside products contain an encrypted security module that speaks to a smartphone without the need for an app.

instant product authentication in action

By embedding these microchips into garments or any manufactured product, anyone can simply hover a smartphone over an object to see whether a product is authentic, without having to download any app or program. Imagine a way for any customs agent to easily determine whether a product is authentic without any training, stopping counterfeits coming into a country. Instant Product Authentication could be the ultimate tool at the borders we’ve been waiting for.

Instant Product Authentication

It is estimated 92 percent of Fortune 500 companies are affected by counterfeiting. By embracing anti-counterfeit technology, this issue can be eliminated not tomorrow but today.

Currently, many luxury brands accept related costs as anti-counterfeiting measures, by providing training for customs agents to stop fake goods at the border. Any confiscated items at the border, fashion brands are expected to pay for storage as well. This is usually following unnecessary communication between the brand and customs department.

Today’s anti-counterfeiting solutions can ultimately stop all the counterfeiters around the world, along with stolen authentic products taken from the factory. Not only would brands win by stopping counterfeits, Authentic Or Not microchips also provide other benefits, from inventory to creative marketing strategies that brands could never tap into before.

Aside from global brand protection, it’s important to stop the counterfeiter masterminds, as counterfeiting has many repercussions to communities around the world, such as child labor, human trafficking, gang warfare, and other criminal activities we will touch on in another post.

#Instant Product Authentication #Anti-Counterfeiting Technologies #Brand Protection #Counterfeit Products #Global Brand Protection